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Servicescapes, Cruise Line Dress Codes, and the Science of Experience
Norwegian Cruise Line is in hot water, and not the spa kind. Starting in early 2026, NCL quietly updated signage and FAQs to ban shorts and flip-flops at dinner in six premium specialty restaurant venues: Palomar, Ocean Blue, Onda, Cagney’s, Le Bistro, and the Haven. The backlash was immediate. The New York Post picked up […]
The Golden Ratio and the Science of Phi
What do mathematicians, architects, logo designers, and neuroscientists have in common? They’re all fascinated by the Golden Ratio—a proportion that has captivated humans for millennia. But does this “divine proportion” really have special power over our brains, or is it mostly myth? The Golden Ratio (approximately 1.618, also called the Golden Mean, Golden Section, or […]
The Pain of Paying: Why Spending Money Literally Hurts
Ever wonder why handing over cash feels different than swiping a card? Or why tapping your phone to pay barely registers at all? It’s not just psychological. Spending money actually activates pain centers in your brain. And here’s the kicker: newer payment methods are specifically designed to reduce that pain, making it easier than ever […]
Your Brain’s BS Detector for Prices
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something’s not right. It turns out there’s actual neuroscience behind this instinctive reaction. A new study published in Frontiers in Human Neuroscience shows that our brains have a […]
Laptop Backpacks – The Ultimate Guide
Want your laptop backpack to last longer than your laptop? A good one can easily outlive rapidly evolving electronic gear. The good news is that choosing the right laptop backpack isn’t complicated once you know what to look for. Material quality, construction methods, and a few key design features separate the bags that will protect […]